When the previous naming rights partnership expired, I was tasked with creating a new logo for Earthquakes Stadium. Working from the belief that it's important for a stadium's logo to pay homage to its profile or another recognizable feature, I modified the silhouette from the old logo to make it a strong centerpiece that can complement a wordmark or stand alone as an icon. The silhouette is bound by a superellipse (ok, a "squircle") which, besides being a unique and appealing frame, is shaped like an airplane window—every seat in the stadium has a view of planes taking off and landing at SJC across the street.
I've attended almost every game and many events since this building opened in 2015. It's a thrill to leave my mark on it.
Below, a comparison of the old and new logos.
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